Sa ngayon ang Facebook ang the world’s largest social media giant, and over 2.7 billion people in the world ay gamit-gamit ang Facebook to connect with kapamilya and friends and interact with the commercial brands they love. For advertisers, like us, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away - Nag-aaksaya ka lang ng pera ba or hindi? No matter what kind of physical business you have, using Facebook’s (and Google's) sophisticated and effective advertising platform can help you grow your audience, get a measurable share of the  pie and increase your market share and sales numbers. Di nga?

Sa Facebook platform:
Marketers who aren’t familiar with how Facebook ads work might think they need a Facebook page before they can start to target people with effective Facebook advertising. But that’s not true. Facebook has democratised digital advertising and given marketers a chance to use the platform for a variety of goals and objectives. You can start a Facebook ad campaign if you don’t have an FB business page. If you want to use Facebook advertising, you can direct people to places on the internet besides a business page. Businesses can increase their website click-through rates, and website conversion rates with Facebook advertising instead of using a campaign to drive profile likes. 

So, bottom line? Linking a Facebook page to your ad isn’t necessary, especially if it doesn’t fit in with your overall marketing goals. Lalong lalo na nga kapag di mo kailangan agad-agad may presencia sa FB.

Sa Google platform:
Kailangan mo lang ang Google account, payment method, and try mo ang Google Ads app at maaari ka ng mag advertise tulad na ito na ehemplo na nakikita mo here.

So, bottom line? Having a Google ad is necessary, especially if it does fit in with your general marketing objectives. Lalong lalo na nga kapag base sa research mo na mas maraming nag-go-Google (nag-ses-earch) sa Google.com kaysa sa FB.

Pero pwede ba ang sabay? Of course! Base pa din sa budjet mo at kung ano ang nagiging efficient sa mga unang tatlong araw. So always View the Performance of your digital ads.