Why Sales Are Down While FB Ads Are On

One of our clients asks us one Sunday morning. 

He asked us about their 5-month old beauty and wellness newbie shop at a geo-aware location in a city known for its vibrant community and offices nearby.  

Bakit ganun? Last quarter eh malakas ang aming shop. Sabi ng digital marketer namin, she ran the same sets of FB ads eh. Pero ba't ganun ang baba-baba ng sales namin at seemingly walk-ins lang if not none from social media conversion? 

We told him we put all on the table - that we need to have the data before we can suggest an intelligent assessment based on the data at hand.

Moreover, we asked and told him the following:

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Segue: Now, Does Metaverse  affect the world of advertisements? 

"Now, the question of how to monetize metaverse users’ attention in this new form of media is top of mind. Advertising might have previously interrupted a user’s media experience. A newspaper ad, for instance, ran on the same pages in which readers read news stories. Subsequent inventions like radio followed the same format: programming would be interrupted by audio ads. Later, TV would follow the same format."